Medical Copywriting (CBD) for Alphagreen

Alphagreen is one of the most successful online CBD marketplaces in Europe. The platform has an infinite choice of CBD products, connecting consumers to the most reliable brands.

Main Problem

To supplement their in-house writers, Alphagreen needed a team of expert copywriters that were experienced in the medical field. This was a particularly sensitive project as a simple mistake could quickly result in costly lawsuits. The copywriters would be tasked with writing long-read medical product descriptions for the various brands selling CBD oils, edibles, and topical products on their marketplace.
Ensuring the copies were understandable to the average reader and delivering within the deadlines without compromising on quality were other aspects of the project that Alphagreen did not take lightly.

They needed writers that:

1. Understood the medical field and particularly CBD products in-depth
2. Could write highly informative content
3. Had vast knowledge in crafting detailed product descriptions
4. Can handle hefty workloads and have quick turnaround times while maintaining high quality

• Solution

  To meet the client’s objectives, we rounded up our best medical writers and conducted comprehensive research on the tasks in order to only write accurate information. Our medical writers crafted over 790 highly informative product descriptions, simplifying the complex medical terminologies with basic terms that the average person could understand.

• The Impact

  Overall, it has been a fruitful collaboration. Alphagreen noticed a significant increase in organic traffic, improving their overall bottom line.